VitrA INTRODUCED ITS NEW COLLECTIONS AT ISH

Eczacibasi VitrA participated in the ISH (International Sanitation and Heating Trade Fair), the world's largest trade fair in the field of building products, for the 21st time this year. At the fair held every two years in Frankfurt, the company launched its newest washbasins, faucets and bathroom furniture, as well as its product portfolio VitrA Grid, which stands out with its “mix-and-match” feature.

VitrA’s ISH stand, where the “Design for Life” approach was addressed with the concept of “re”, invited us to reimagine, rethink and re-measure when designing life in the bathroom. The SustaINdex project, which represents a first in the sector in terms of sustainability, was also introduced for the first time at ISH.

Reflecting the strengths of the brand, including its wide product range, innovation power and design expertise, the Eczacibasi VitrA stand was designed in four sections. The first area showcased the VitrA Grid, which reshapes bathroom planning. In the innovation area of ​​its stand at ISH, VitrA’s innovative products inspired by consumer insights invite you to rethink the bathroom experience, taking the bathroom experience to a new dimension in terms of health and wellness. The VitrA Sense Hybrid, which offers sensor and manual use together and is exhibited in the same area, consists of sink and kitchen faucets, hand and overhead showers and bath and shower faucets that do not heat.

SustaINdex introduced for the first time at ISH

VitrA said, “We are re-measuring the future” in the area of ​​its stand dedicated to sustainability at ISH. VitrA, which closely follows developments in the world regarding products and sustainability, also announced its SustaINdex project, which was born through in-house voluntary entrepreneurship and developed in collaboration with universities, for the first time at ISH. Representing a first in the sector, SustaINdex presents a calculation methodology that holistically evaluates the social and environmental impacts of products throughout their entire life cycle. Accordingly, the sustainability profile of the VitrA product portfolio is measured, graded and developed.

New products that make a splash

Other products that stood out at VitrA’s stand at ISH included the V-Care smart toilet family, which combines design and comfort, the QuantumFlush technology that transforms the power of water into hygiene, and the new installation set V-Fit developed for wall-mounted toilets.

The world’s first and only 100% recycled ceramic sink produced by VitrA was exhibited together with a toilet cover that uses 92% recycled raw materials and creates 80% less carbon emissions compared to standard products.

VitrA’s latest bathroom furniture, Integra Round & Square, was also presented at ISH. This new collection brings freshness and order to bathrooms with its modern design, wide product range and new trend colors. The new Gala collection, which offers spacious storage solutions for make-up units with its integrated LED lighting and new tall cabinet concept, transforms bathrooms into stylish and functional spaces. The Plural collection, which bears the signature of famous designer Terri Pecora, provides users with spacious storage space even in upper segment bathroom furniture with newly added solutions.