VITRA BROUGHT THE HARMONY OF COLORS TO CERSAIE

First delayed and then cancelled last year because of the pandemic, world's biggest ceramic fair Cersaie opened its' doors this time. VitrA, with its' 17th attendance to this fair, displayed its' newest tile products. VitrA's innovations also features creating numerous variety of combinations in harmonazing color groups.

VitrA, for the 17th time this year, attended the Cersaie which's held for the 38th time in Bologna city of Italy between 27th September - 1st October 2021. In world's biggest ceramic fair with 600 stands from 26 countries, there's also a platform created for the first time this year which can be visited online for three weeks. Regularly taking the place since 2003 in its' stand in Cersaie, VitrA introduced and brought its' newest tile collections to the interest of sector professionals. Being able to be visited also via DigiTile.VitrA.com.tr address, VitrA stand hosted the systems of combining different series in harmonizing color groups.

In Cersaie, VitrA displayed tile systems that allows using different patterns and colors together in safe and enable users to customize. Inspired from classic marbles for modern spaces, the Iconic Awards 2021 winner MarmoMix brings one of the strongest elements of architecture, the marble-look to surfaces and is offering numerous tiling alternative. Offering a systemic approach by taking inspiration from concrete, one of the basic elements of modern urban architecture, the Good Design awarded CementMix reveals the natural harmony of stone and concrete with its' newly added collection Meso. Included in the ColorCode system which's a sophisticated blend of different materials and formats, the Urban Travertino tile collection carries travertine to surfaces together with the power and durability of porcelain.


Collections inspired from nature


VitrA enriched its' PRO Nature tile library compromised of natural stone, marble, wooden, concrete and ceramic textures used in architecture with its' innovations. Among the new collections that are displayed in Cersaie for the first time, Marmostone and Boscostone are standing out for bringing traces of natural stone and marble to surfaces.


One of the newest tile series of VitrA displayed in Cersaie, Atelier 01 received one of the oldest and prestigious design awards of the world, the Red Dot not long ago. With its' geometrical forms inspired from Bauhaus ecole that leaded the design and architecture in 20th century, Atelier 01 allows for a unique design at every turn. Useable both on floor and on walls, the tiles are remarking with environment-friendly Ecolabel and GREENGUARD certificates.


One of VitrA's newest tile collections, SET6.0 also took its' place in Cersaie. Bringing the perfect harmony of concrete and stone to living spaces, the porcelain tile collection has 11 matte color alternatives with different shades of white, grey and anthracite. Applied with V-Agent technology in manufacturing phase, the tiles reduce coronavirus and bacteria effectivity by 99,9%*.


* The effect of V-Agent technology on coronavirus (Human Coronavirus 229E and OC43) and bacteria (E. coli and S. aureus), has been proven by the tests conducted in Tile Council of North America (TCNA) laboratories.