Being the second specialized fair of the World in its’ area, UNICERA Istanbul – Ceramic Bathroom Kitchen Fair hosted over 100 thousand visitors last year. UNICERA International Fair Inc. General Coordinator Aydin Eser said that they’re aiming to raise the foreign visitor rate in the 2023 Fair from 30 percent to 50 percent.
Organized by UNICERA International Fair Inc., with the collaboration of Turkish Ceramics Federation (TSF) and Trade Association for Sanitary and Building Suppliers (TIMDER), under the organization of TG Expo International Fair Inc., UNICERA Fair gathered tens of thousands of buyers and professional visitors from over 100 countries together.
UNICERA International Fair Inc. General Coordinator Aydin Eser made the following evaluations about the fair: “We left a successful fair in terms of participants and visitors. We reached 100% vacancy in whole of the 8 halls and we had to refuse many companies requesting to participate for we had not enough space. We’re continuing our works on expanding the space in order to respond to the incoming requests. There’s already a project about adding additional halls to the Istanbul Expo Center and when this is completed we will be able to reach a capacity that enables us to respond to the request of all the companies.”
Eser underlines that the interest to the fair is very satisfying and continued “This is the most significant indicative that shows we do our job right. Interest of participation is not only limited with domestic companies, there is also a dense request coming from foreign participants. Our increasing number of foreign participants is serving our goal to make our fair the biggest of the world thus we care about the developments at this point. We are carrying out an intensive work together with TG Expo to expand the participations especially from European countries.”
Aydin Eser expressed their goal to make this fair the biggest of the world with the following words: “In UNICERA 2022; we hosted professional visitors coming from over 100 countries with Italy, Spain, France, Portuguese, Greece, Czech republic, Poland, Russia, China, UAE, Australia, Colombia and Hong Kong coming at the first. The rate of our foreign visitors has reached to 30 percent and we’re aiming to raise this rate to 50 percent. And our priority is raising the number of visitors coming from European countries. Our sector’s forefront main goal in exportation is also European Union countries. Our brands have the qualities that make them compete with world’s greatest ceramic manufacturers and Turkish ceramics are also standing out by means of pricing compared to many countries. Thanks to our production capacities and qualified employees, we are capable of easily responding to high volume demands. In UNICERA Fair, we provide the required promotion environment for our brands to be able use this advantage in potential markets and we hold procurement committee organizations in order for collaborations to develop. For we’re a high added value sector, we hold a special place in terms of bringing foreign currency in our country. In the act of providing the required incentives, we can carry our fair to a statute that makes it the biggest ceramic fair of the world in a short time.”
World’s 2nd biggest ceramic fair UNICERA Ceramic Bathroom Kitchen Fair is going to be organized this year between 6th-10th November 2023 in Istanbul Expo Center, for further details about the fair visit https://unicera.com.tr/.