Hosted more than 100 thousand visitors last year and expecting the attendance of nearly 1.400 brand and about 250 thousand visitors this year, UNICERA Istanbul-Ceramics Bathroom Kitchen Fair continues foreign promotions without pacing down to actualize this goal.
UNICERA Istanbul - Ceramics Bathroom Kitchen Fair's organizer firm TG Expo's authorities continue their foreign promotions to actualize their goal of double this year's visitor attendance of the fair which hosted more than 100 thousand visitors last year. Attending foreign fairs and getting in touch with unions and associations take an important place among these activities.
Fair authorities visited the CEVISAMA Fair organized in Spain's city of Valencia between 27th February - 3rd March, negotiated with Spanish and other European ceramic manufacturers and gave information about UNICERA. Contracts are made with and connection requests are taken from some companies. Besides, Spanish associations such as ASEBAN, ASCER, ASEBEC are got in touch with.
On the following days, TG Expo authorities visited the Coverings Fair organized in Orlando, USA between 18th-20th April and negotiated with attending Turkish companies. In addition to this, encouraging contacts are made with foreign companies, unions and associations for attendance to UNICERA 2023. Energie Ker, Floor Italia Ceramics, Turkish Ceramics, Tiles of Spain, Ceramics of Italy were also among those negotiated unions and associations.
To Be Promoted in CERSAIE in September
In Europe's biggest ceramic fair CERSAIE that will be organized in Italy's city of Bologna between 5th-29th September 2023, various advertisement and promotion opportunities for UNICERA will be evaluated. Promotional activities will be organized such as vinyl on-car advertising of airport taxis, shuttles and busses, utilizing advertising areas on baggage claim points.
Among the advertising and promotion works to be made; along with on-bridge advertisings, billboards and on-building advertisings all across Istanbul, PR activities with national and foreign sectoral publishing groups, advertising works on national TV and radio channels, conventional applications like metrobus stops, in-bus advertisings and in-metro advertisings, there will also be appearance in various digital medias and social medias such as Facebook, Instagram, Twitter, Linkedin. Especially mobile application (app) which is widely used nearly in all foreign fairs, will be put into use also for UNICERA 2023 and it will be ensured that all information about the fair as well as information about entrance and attenders/visitors will be on digital media fittingly with modern era. In addition, through some digital software, presentation called "community management" will be made to the communities that search in internet using keywords like ceramics/bathroom products or writing articles and making correspondences in posts/blogs/social media, to ensure their chance of run across with UNICERA fair.