KUTAHYA PORSELEN'S MARK AT AMBIENTE 2026

• Kütahya Porselen, which reaches consumers in 52 countries around the world, from the USA to the European Union, showcased its new collections at Ambiente 2026, one of the most prestigious gatherings of the consumer goods sector. The brand, which made direct contact with more than 200 commercial customers from over 70 countries at the fair, stood out with its Tilop Collection, which is produced from 75% recycled materials.

Having started its expansion in the 1990s, Kütahya Porselen, now the world's largest porcelain producer, welcomed visitors at Ambiente in a total area of ​​585 m², comprising a 345 m² Home stand and a 240 m² HoReCa stand. The brand showcased its wide and strong product range for the Home and HoReCa segments to international professionals, presenting its diverse collections with an impressive setup.

Introducing the Mystic Edge, Lume, Riva, and Bloom Garden series within its new Digital Collection, Kütahya Porselen also unveiled the Eterea Nuance and VForm products from its Reactive Collection, developed with reactive glaze technology, for the first time at Ambiente. The stand concept, specially designed for the fair, brought together different collections under a holistic visual narrative, creating a striking atmosphere.

“We place technology at the center of design”

Dr. Tanzer Polat Yılmaz, Board Member and General Manager of Kütahya Porselen, stated the following in his evaluation of the fair: “In the 2026 edition of Ambiente, a sustainable production approach, functional aesthetics, and story-driven design were at the forefront. This reveals that the sector is undergoing a transformation not only with aesthetic concerns but also from the perspective of environmental responsibility and usage efficiency. As Kütahya Porselen, we have developed our designs with an understanding that responds to the aesthetic expectations of different geographies and at the same time offers continuity in global quality standards. We have brought together aesthetics and performance by presenting our products, which appeal to the fine dining segment, together with collections that provide high durability for professional use. This approach clearly demonstrates our flexible production capabilities, strong design infrastructure, and our strategy of placing technology at the center of design.”