KALEBODUR MAYFAIR SERIES WINS ARCHIPRODUCTS DESIGN AWARDS

• Kalebodur, the leading brand of Kaleseramik, a pioneer in the ceramics sector in Türkiye, which shapes architecture, has won one of the most prestigious awards in the design world, the Archiproducts Design Awards 2025, with its Mayfair series. Mayfair, by responding to the ‘return to naturalness’ trend with technology and aesthetics, managed to stand out among thousands of international products.

  
  

Kalebodur was awarded at the Archiproducts Design Awards 2025, which recognizes innovation and aesthetics on a global scale, for its Mayfair series, which integrates design and technology with sustainability. Category Marketing Director Selin Çevik Ersayın said about the award: “This award proves that Mayfair is not just a product, but a holistic philosophy. With our V-Intech technology, we infuse the spirit of natural materials into every particle of porcelain, offering solutions that break down boundaries for architects. Mayfair is the best example of our approach that blends aesthetics, function, and sustainability into a single product.”

Manufactured with innovative technology, Mayfair sets a precedent in the industry with its continuous grain pattern not only on its surface but also throughout its body, edges, and cross-sections. This allows it to offer a seamless, fluid, and holistic look in applications such as countertops and furniture, creating surfaces that fully integrate with the architecture.

Environmental and Social Sustainability

The Mayfair series, reflecting the concept of "quiet luxury," adds timeless elegance and tranquility to spaces with its matte surface and color palette in ash, stone, and earth tones. In addition to its aesthetic superiority, its porcelain structure, which exhibits high resistance to abrasion, staining, scratching, and heat, offers a long-lasting and low-maintenance sustainable solution for high-traffic areas.

Available in 120x280 and 160x320 mm sizes, and with thickness options of 6, 12, and 20 mm, Mayfair offers flexible, practical, and hygienic use in areas such as furniture and countertops.

Its energy-efficient production processes and recyclable structure minimize environmental impact, while also contributing to social sustainability by supporting women's employment.