GURAL PORSELEN INTRODUCED ITS INNOVATIONS AT AMBIENTE

• Güral Porselen, one of Türkiye's global brands in the porcelain sector, introduced its new collections at the Ambiente 2026 Fair in Frankfurt. The brand, which stands out with its sustainable production approach, patented Digibone technology, and innovative designs, received intense interest from international visitors.

Ambiente Frankfurt 2026, the world's leading consumer goods trade fair, took place in Frankfurt from February 6-10. Focusing on Dining, Living, and Giving, the fair brought together industry professionals, showcasing the latest trends, designs, and sustainable products.

Güral Porcelain showcased its new collections for home use and the Horeca (hotel, restaurant, cafe) sector to international visitors at Ambiente. The collections, specifically developed for the hotel, restaurant, and cafe sectors, attracted the attention of international chains and professional buyers with their durable, stylish designs suitable for heavy use. Visitors had the opportunity to closely examine Güral Porcelain's latest products and learn detailed information about the brand's design philosophy and production infrastructure. Harika Güral, Vice Chair of the Board of Directors of Güral Porcelain, welcomed visitors to the brand's stand during the fair together with Board Members Nesrin Güral, Ali Güral, Ceren Güral and their team.

Güral's Innovative Technologies

Güral Porcelain, one of the prominent brands at Ambiente 2026 with its innovative production technologies and sustainability-focused approach, introduced its special series produced with its patented Digibone technology at the fair. The Digibone collection, which combines the elegance of porcelain with the aesthetics of digital printing, attracted attention with its wide range of products extending from home use to the Horeca sector.

The Valeron Collection, exhibited at the Güral Porcelain stand and attracting the attention of industry professionals, stands out among product groups that offer natural texture and surface depth in porcelain with its reactive glaze technique. Comprising different series such as Seal, Saura, Terra, Agate, Calvera, Rosiventi, Aleste, Ombrai, Matte Verde, Kelpy, Abisso, Matte Beige, and Matte Azzurre, the collection is distinguished by varying tonal and surface characteristics in each piece. With its durable structure, modern form language, and stackable design, Valeron is positioned among collections developed for Horeca.

Furthermore, robotic production technology, one of the highlights of the fair, elevated the brand's quality standards to a higher level with its flawless symmetry, high durability, and long service life achieved through contactless production.