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VITRA PRESENTED ITS’ 2023 INNOVATIONS IN CERSAIE

Attending the world’s biggest ceramic exposition Cersaie for the 18th time, VitrA, alongside its’ new integrated tile systems and material library options, has also displayed its’ award winning bathroom collections developed together with famous designers and its’ flush mounted solutions.

This year, VitrA has attended the world’s biggest ceramic exposition Cersaie for the 18th time, which was organized for the 39th time in September in the Bologna city of Italy. Partaken in the company’s stand, are the new integrated tile system solutions and the material options designed with inspiration from nature and the creative cycle in life’s essence. VitrA’s innovations specific to 2023 have been displayed for the first time in Cersaie. These were the Resincrete that makes a creative, bold and fine touch to the space, the LightStone that combines natural stone look with whitish light colors and natural patterns and the CobbleMix tile series that brings the refreshing energy of the outdoor into the indoors in a harmony.

VitrA’s newest bathroom collections which are deemed worthy of international awards, the Liquid with Tom Dixon’s signature, the Equal developed with Claudio Bellini’s collaboration and the Plural designed by Terri Pecora have made their debuts in their Cersaie stand. Alongside its’ Origin and ArchiPlan collections bearing the signature of its’ design team, VitrA has also brought the ceramic sanitary wares of Sento that stands out with its’ practical designs unique for every bathroom’s needs and the bathroom furnitures and armatures in the Root collection before the eyes of sector professionals. The flush mounted solutions like the V-Box built-in reservoir and the V-Care technologies may also be viewed in the Cersaie stand where various colors in ceramic sanitary wares were also displayed.


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