Kaleseramik received an award for the second time from the Red Dot Design Award, which is considered one of the most important competitions in the design world. Kaleseramik was deemed worthy of the "Red Dot Award: Brands & Communication Design 2023" award with its 2022 Cersaie stand designed by Italian architect Paolo Cesaretti using 100 percent recyclable materials.
Kaleseramik received the "Red Dot Award: Brands & Communication Design 2023" with its stand designed by Paolo Cesaretti at the Cersaie Fair, which is considered the most important meeting point of the industry in the world. Kaleseramik became the center of attention at last year's fair with its products, its "Take Care of Your World" message, and its stand designed by the famous Italian architect Paolo Cesaretti from 100 percent recyclable materials in line with the spirit of the message.
Kaleseramik, won the same award in 2020 with its Cersaie stand design, which calls for perfection and durability in the infinity spiral in 2019. Paolo Cesaretti, who designed the stand, said the following about the award: “The Red Dot Award we won at Cersaie 2020 and 2023 clearly demonstrates that when the customer and designer work shoulder to shoulder, the result is always successful. And of course, we see awards as some form of recognition for the quality of our work. My aim is to reveal the quality and uniqueness of Kale, an international company at the forefront of the industry, through design. I see a strong sense of heritage in the Kale, but also a real cosmopolitan attitude. It has great energy coming from the past and directed towards the future. Whenever I design something for them, I have this feeling in my mind. And I'm looking for the right formal expression to convey this. We had the opportunity to try many different solutions in terms of design and communication. This has been a great opportunity for a designer to develop his skills and expertise in a specific but constantly changing sector such as ceramic manufacturing.”
Kaleseramik presented the newest products and collections of Canakkale Seramik, Kalebodur, Kale Banyo, T-One and Edilcuoghi Edilgres brands in its 400 square meter stand designed by Paolo Cesaretti using 100 percent recyclable materials to consumers and professionals with the concept of "Take Good Care of Your World". In line with the theme of sustainability, Kalesinterflex, an environmentally sensitive technological product introduced to the sector by Kalebodur and also the largest and thinnest porcelain ceramic produced in Turkey, was used at the stand. Kalesinterflex, which is the choice of many prestigious projects in different countries of the world, has 3 times lower energy consumption and 4 times lower electricity consumption, and its carbon emissions are a thousand times less than traditional ceramic production.
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